Install the pixel base code on your website.To get started, watch this short video to learn how campaigns are organized - this structure is important when managing ads through Power Editor. Power Editor is a bulk ads manager for businesses who want to easily manage a large number of ads, ads sets, and/or campaigns. This helps you determine what kind of ads are resonating with what audiences.įor example, if you choose to have two ad sets (both containing the same two ads) delivered to all women in the US (Audience A) and all men in the US (Audience B), you can see which audience reacts the most to your ad set, as well as which specific ad resulted in the most actions. Keep in mind that a campaign can include multiple ad sets, each with different targeting, scheduling, and budgeting options selected. Depending on your objective, you can choose from the below ad types. You’ll also create a budget and set a schedule for your ad. At the ad level, you’ll choose your ads creative, which can include images, videos, text, and a call-to-action button. You’ll define your audience by choosing things like location, gender, age, and more. At the ad set level, you’ll create an audience for your ad using Facebook’s targeting options. That’s right! At the ad set level, a business control how much they spend on each audience, schedule when those audiences see their ads, and measure audience responseįor example, if you choose to Get video views, your ads will be optimized to reach people who are likely to view your video for 10 seconds or longer. Your objective defines what you want your ad to achieve. A business should create multiple ads with variations images, video, text, and so on so that Facebook can optimize for the best performing ad. A business should make sure all ads within an ad set target the same audience because it lets them control how much they spend on each audience. At the campaign level, you’ll choose an advertising objective, such as Get video views or Get installs of your app. Think of the campaign as the foundation of your ad.
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